Understanding &
strengthening
brand equity
strengthening
brand equity
At CAI the creative processes strategically bear in mind what your brand encompasses today and how it can evolve for tomorrow. Through a deep understanding of the client’s company, products and/or services, distinctive programs are developed which communicate a brand's unique value, vision and positioning.
Campaign development - strategies, budgets, timelines, tactics Advertising - print, direct mail, outdoor, radio and TV Collateral - corporate brochures, style guides, video spots and premiums Design trade show booths and conference support Logo development Create sales incentives Conduct market research Create sales collateral – cads, catalogues and line sheets Product sampling Focus groups Database capture/optimization On-site activation Product placement Sign brand ambassadors: athletes, celebrities, tastemakers
