The following is an overview of the capabilities and services offered by Creative Alliance International. It is a brief synopsis that will provide an understanding of what it is they do for their clients on a day-to-day basis.
Carlos Parrott oversees the daily operations of Creative Alliance. He is a principle in the company, along with three highly accomplished partners. All four owners have held executive positions at various points in their careers in a variety of sectors, including the music industry, finance & banking, apparel and lifestyle & leisure. Now they are all successful entrepreneurs in a variety of fields. These include creating lifestyle & athletic footwear and apparel brands (Dada Supreme, West Coast Choppers Footwear, Lexani Lifestyle), owning and operating substantial restaurant groups (The Cabo& Fiesta Cantinas, plus various iconic independent bars and eateries), starting leading multi-million dollar automotive aftermarket wheel and accessory companies (Lexani Wheel Corp, Asanti Wheels, RBP), a television production company (One World Media) and Website Development and multi-media group (Ekko Media Group). In addition, they are creating their own sports franchise, Ball Up Street Ball, with merchandise deals already in the works with some of the largest licensing groups in the industry based on their TV show, “Ball Up” which was #1 on Fox Sports West nationally last summer.
On behalf of their own and other entities the principles have, amongst other things, negotiated licensing deals, athletes’ endorsement deals, sponsorships, produced events, car shows, executed product placement, and published their own Lifestyle magazine. Additionally, they have created and placed media/print campaigns, produced television content, developed websites and social media platforms and worked with a variety of internationally renowned celebrities such as Snoop Dogg, Korn, Three Six Mafia, Chris Webber, E40, Matt Barnes, DjbrillCisse, Emmanuel Adebayor, Jo Koy and Cedric The Entertainer.
The Creative Alliance Corporation was formed to enable clients to capitalize on the experience, network and resources that have been built by its owners over a period of years. Many disciplines are ‘in-house’, such as One World Media and Ekko Media Group, which allows CAC to closely oversee the creative production process while keeping costs under control. By utilizing these strengths CAC is uniquely positioned to assist other companies and individuals in maximizing their potential. They accomplish this by connecting clients with the right partners, advising them in different aspects of their business and leveraging existing relationships to create mutually beneficial opportunities.
Due to CAC’s years of hands-on experience in a variety of industries they have an edge over other run-of-the-mill agencies and what they have to offer. CAC has an understanding of what it means to start your own company, build it from the ground up and bring products to the market in various categories. They know what it is to have a personal passion for a project while still having to allow for cash flow constraints, to deal with successes, failures and ultimately growth all while managing it hands on. CAC has had first hand dealings with some of the world’s largest retailers such as Wal-Mart, Footlocker, Finish Line, and Good Roads and navigated the politics of doing business in their respective worlds. The Principles have resources internationally including Europe, China & The Far East, The Middle East and the South Pacific, which has enabled them to hold and grant licenses worldwide for a myriad of products including those from the automotive, sports, toy, apparel and technology sectors.
